There’s got to be a better way to do this, that’s what I’m saying. Online advertising (in these instances) is effectively just relying on the SAME idea for “advertising on the internet” that was developed more than 10 years ago. An ad box that no one wants or looks at is a box that no one wants or looks at, whether it’s 30px x 30px or 9000px by 20000px.
I’m saying, instead of these online advertising czars thinking “how should we change these ‘ad boxes’”, perhaps everyone might be better served by thinking in terms of “let’s start from scratch and determine what, exactly, does ‘advertising’ mean in light of today’s society, technology, and market?” and working on something NEW from there.
Just because it works in print (“slap an ad next to that editorial!”) doesn’t mean it’s the best way to do it online. And just because something is measurable (“look, your ad got 5,600,987 impressions with 20 clickthrus!”) doesn’t mean it’s GOOD or EFFECTIVE. All it means is it’s “measurable.”
Text // Wednesday July 01, 2009
This post was reblogged from Ryan Catbird's Tumblr.
